Extend Your Reality
Extend
Your
Reality
Extend Your
Reality
Digital Twins with Artificial Intelligence and Mixed Reality for sales, training, and product experience, in an innovative and unprecedented way
About XYR
About XYR
At XYR (Extend Your Reality), we create experiences where the digital and physical worlds meet. We combine Digital Twins, AI, and Mixed Reality to help companies sell, train, and innovate with greater impact, clarity, and efficiency.
At XYR (Extend Your Reality), we create experiences where the digital and physical worlds meet. We combine Digital Twins, AI, and Mixed Reality to help companies sell, train, and innovate with greater impact, clarity, and efficiency.
Our Mission
Our Mission
Our mission is to make the invisible visible — replicating products, spaces, and systems in the physical world through intuitive, visually striking technology that’s ready to be used in the field.
Our mission is to make the invisible visible — replicating products, spaces, and systems in the physical world through intuitive, visually striking technology that’s ready to be used in the field.
Meet the Founders
Meet the Founders
Meet the Founders
João Blümel
CEO & Cofounder
Creator of the world’s first show combining mentalism with Web3 technologies (MR, VR, AR, AI). With over 17 years of experience, he regularly performs in the USA, Dubai, and Brazil, leading the way in merging entertainment with innovation. He has a strong presence on television and at large-scale corporate events. Recently, he showcased his work at Expo 2020 Dubai, AWE 2023, NRF 2023, and CES 2024.
João Blümel
CEO & Cofounder
Creator of the world’s first show combining mentalism with Web3 technologies (MR, VR, AR, AI). With over 17 years of experience, he regularly performs in the USA, Dubai, and Brazil, leading the way in merging entertainment with innovation. He has a strong presence on television and at large-scale corporate events. Recently, he showcased his work at Expo 2020 Dubai, AWE 2023, NRF 2023, and CES 2024.
Tiago Rodrigues
CTO & Cofounder
3D Developer and immersive tech leader with over 15 years of experience. Co-founder and CTO of a Metaverse company based in the US and founder of RBI Interactive in Portugal. Former director of a Web3 department at Ubuntu Tribe, he has developed PlayStation award-winning games and created immersive experiences for international brands and public figures. He also developed CGI content for the Cinema Makeup School in Hollywood.
Tiago Rodrigues
CTO & Cofounder
3D Developer and immersive tech leader with over 15 years of experience. Co-founder and CTO of a Metaverse company based in the US and founder of RBI Interactive in Portugal. Former director of a Web3 department at Ubuntu Tribe, he has developed PlayStation award-winning games and created immersive experiences for international brands and public figures. He also developed CGI content for the Cinema Makeup School in Hollywood.
What We Do
Sales Support
Test products without physically removing them from the store. Motorbikes, cars, fashion accessories, home decor, and various types of equipment come to life in full-scale 3D, with intelligent interactions that help sell more and better.
Homestaging
Enhance properties and spaces with realistic virtual furniture that fits naturally into the real environment. Ideal for agents, interior designers, and architects.
Technical Training
Train teams using digital machines and processes — with no risk, wear, or logistical costs. Mixed Reality simulates operations in detail, and AI provides real-time assistance.
What We Do
Sales Support
Test products without physically removing them from the store. Motorbikes, cars, fashion accessories, home decor, and various types of equipment come to life in full-scale 3D, with intelligent interactions that help sell more and better.
Homestaging
Enhance properties and spaces with realistic virtual furniture that fits naturally into the real environment. Ideal for agents, interior designers, and architects.
Technical Training
Train teams using digital machines and processes — with no risk, wear, or logistical costs. Mixed Reality simulates operations in detail, and AI provides real-time assistance.
What We Do
Sales Support
Test products without physically removing them from the store. Motorbikes, cars, fashion accessories, home decor, and various types of equipment come to life in full-scale 3D, with intelligent interactions that help sell more and better.
Homestaging
Enhance properties and spaces with realistic virtual furniture that fits naturally into the real environment. Ideal for agents, interior designers, and architects.
Technical Training
Train teams using digital machines and processes — with no risk, wear, or logistical costs. Mixed Reality simulates operations in detail, and AI provides real-time assistance.
Intuitive Experience
The user is our priority. We design simple, direct, and fluid interfaces.
Integrated Artificial Intelligence
More than just visuals — our experiences respond, explain, and adapt. AI brings intelligence to digital twins, enabling learning, decision-making, and continuous evolution.
Cutting-Edge, Ready-to-Use Technology
We work with the most advanced tools on the market, ensuring real-time performance, stability, and compatibility with major MR devices.
High-Quality Visuals
Striking visuals that capture attention and enhance credibility.
Intuitive Experience
The user is our priority. We design simple, direct, and fluid interfaces.
Integrated Artificial Intelligence
More than just visuals — our experiences respond, explain, and adapt. AI brings intelligence to digital twins, enabling learning, decision-making, and continuous evolution.
Cutting-Edge, Ready-to-Use Technology
We work with the most advanced tools on the market, ensuring real-time performance, stability, and compatibility with major MR devices.
High-Quality Visuals
Striking visuals that capture attention and enhance credibility.
Intuitive Experience
The user is our priority. We design simple, direct, and fluid interfaces.
Integrated Artificial Intelligence
More than just visuals — our experiences respond, explain, and adapt. AI brings intelligence to digital twins, enabling learning, decision-making, and continuous evolution.
Cutting-Edge, Ready-to-Use Technology
We work with the most advanced tools on the market, ensuring real-time performance, stability, and compatibility with major MR devices.